[ Description ] - WHAT AM I [EN] A pH-friendly (pH 4.6±), highly-stabilized serum that brightens dull complexion, tightens loose skin and protects against daily environmental stressors with vigor while minimizing the tell-tale signs of aging. [BM] Serum yang pH ramah (pH 4.6±) dan stabil untuk mencerahkan wajah kusam, mengencangkan/menegangkan kulit yang kendur atau longgar dan melindunginya daripada serangan persekitaran seharian sambil mengurangkan kemunculan tanda-tanda penuaan. - WHY PICK ME [EN] Ethyl Ascorbic Acid, a gentle-and-air stable Ascorbic Acid derivative, is water- and oil-soluble with a simple molecular structure. Vitamin E and Ferulic Acid, which can not only further stabilise it but also help potentiate their joint antioxidant effects, are smartly added to synergistically boost its efficacy at curing a plethora of skin woes – from discoloration and dark spots to fine lines and wrinkles – while attenuating oxidative stress-induced damage and aging. Our restorative complex is also infused with a unique blend of 10 Skin Activating Extract that nourishes and replenishes damaged, old or drying cells for complete rejuvenation as well as to slow down the skin aging process through stimulating healthy cell turnover and regeneration. [BM] Ethyl Ascorbic Acid, turunan Ascorbic Acid generasi baru yang berstruktur stabil (tanpa mempercepatkan proses oksidasi apabila terdedah kepada udara, cahaya atau haba). Digabung dengan Vitamin E dan Ferulic Acid, yang bukan sahaja akan lebih menstabilkan kandungan itu sendiri tetapi juga membantu memperkuatkan lagi manfaat antioksidan mereka bersama, bagi memperhebatkan keberkesanannya secara sinergis untuk memperbaiki pelbagai masalah kulit: dari segi nada, seperti perubahan warna/pigmentasi, hingga segi tekstur, seperti garis-garis halus/kedutan – sambil meminimumkan kerusakan pada kulit akibat peningkatan radikal bebas, papar sinaran UV atau penambahan usia diri. Kompleks pemulihan ini juga diperkayakan dengan 10 Skin Activating Extract, campuran unik kami yang boleh menyuburkan dan memperbaharui sel-sel yang rosak, tua atau kering untuk peramajaan kulit yang lengkap; serta melambatkan proses penuaan kulit dengan meningkatkan produksi kolagen dan elastin yang semakin menurun melalui stimulasi pergantian dan pertumbuhan semula sel baru yang lebih sihat dan segar. _ [ Key Ingredients ] - Vitamin C (3-O-Ethyl Ascorbic Acid) [5%] - Vitamin E (Tocotrienols & Tocopherol) - 10 Skin Activating Extract (Tiger Grass, Chamomile, Aloe Vera, Japanese Knotweed, Baikal Skullcap, Green Tea, Licorice, Sage, Matricaria and Rosemary) - Ferulic Acid [ Recommended for ] - All skin types: To enhance their skin’s look, for a clearer, plumper and a more youthful complexion. - Sensitive, compromised skin: To refine your complexion with gentle, safe, and well-tolerated formula. - Mature, aging skin: To renew your complexion with mild, stable, and quick-absorbing formula. [ Good to Know ] Unlike traditional ascorbic acid, layering is allowed with our EAA formula. Ethyl Ascorbic Acid is one of the most stable known forms of vitamin C, which enables it to penetrate the skin’s deeper layers without causing irritation. This derivative is highly compatible with other active ingredients. In fact, it is recommended for use with exfoliating acids, and alternative antioxidants such as retinol and niacinamide, as it has been shown to complement their activity. If your current skincare routine already includes any of different actives, it is advised that you take breaks in between actives, at least one to two minutes. This will significantly improve each product absorption rate while provide maximum effectiveness. Depending on the application frequency, skin reaction due to different people might have different reaction upon layering liquid. [ Cautions ] For external use only. Keep out of reach of children. Store in a cool, dry place away from sunlight. Always do a patch test first. Discontinue use and consult a doctor if irritation occurs. #Ruruberry #VitaminC #Ethyl #AscorbicAcid #AA #VitaminE # #FerulicAcid #LocalBrand #Malaysia #CrueltyFree #VeganFriendly #Clean #EcoConcious #SustainableBeauty