• What is it ? No more basic lip balm. Get up to 8-hour hydration with a kick of color. • Benefits It’s clinical care for baby soft lips. Exclusive formula moisturizes and protects lips for a full eight hours. • Results Baby Lips Loves Color Lip Balm hydrates lips for up to 8 hours and leaves lips with a natural tint of color for sweet moisturized lips. After one week, lips are visibly renewed. 88% experienced more smooth lips 83% experienced better-looking lips 82% experienced less dry lips 70% experienced more supple lips. • How to use STEP 1: Apply lip balm in the center of your upper lip and follow the contours of your mouth. STEP 2: Glide the lip balm across the entire bottom lip. STEP 3: Lip balm can be worn alone or under lipstick or lip gloss.