"Get whiter teeth in 7 days* with Colgate Optic White® Exfoliating Mineral Whitening Toothpaste. With whitening micro exfoliating minerals that help remove stains from teeth surface for a radiant smile*. It thoroughly cleans and safely whitens your teeth surface*, while providing anticavity protection. Now in a new look!

*Helps remove surface stains, with twice a day brushing.

Shelf life: 3 years

Toothpaste format: Paste

Brushing Tips:

Brush teeth thoroughly, preferably after each meal or at least two times a day, 2 minutes each time.

Children 2 - 6 years old: Use a pea-sized amount for supervised brushing to minimize swallowing. Use by children under 2 years should be upon the advice of a physician or dentist. In case of intake of fluoride from other sources, consult dentist or doctor.

Store at room temperature.

Colgate - More than 200 years of expertise

For over 200 years, Colgate has worked to make the world a better place by introducing products that help people lead healthier, happier lives. Colgate builds upon a rich heritage of innovation to develop products such the first oral rinse to prevent tartar buildup, to improving the effectiveness of whitening toothpaste with its Optic White brand, for the use of hundreds of million of people around the globe."