The new Serie Expert in a more sustainable packaging with the same formula. New packaging is composed of 95% recycled plastic. The new range is made through a CO2 neutral production and saves water with industrial water recyling loop. Enjoy the same formula and showcase the beauty of grey, white or light blonde hair with our number one colour clarifying purple shampoo. The anti-brassiness system, enriched with magnesium and anti-yellowing agents, counteracts unwanted yellow tones.

When hair is lightened or turns grey, its natural warm tones become visible and often throw unwanted yellow tones. The deep purple shampoo helps to neutralise these tones maintaining your blonde or white colour.

Formula helps deliver toning results while nourishing and protecting the hair fibre, giving a boost of shine.